The beginning of the end for SMS?
SMS was the original “killer app” for mobile. In terms of the volumes involved and the revenues generated, it is arguably one that has never been bettered. According to the ITU, there were a staggering 6.1 trillion SMS sent globally last year, a figure that has tripled since 2007. Assuming an average cost of US$0.07 per message, the ITU reckons that SMS traffic generated about US$14,000 every second for operators in 2010. Not bad for a service that was originally designed simply to push network notifications to SIM cards.


























